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MANAGING PROJECTS

Projects represent nonroutine business activities that often have long-term strategic ramifications for a firm. In this chapter, we examined how projects differ from routine business activities and discussed the major phases of projects. We noted how environmental changes have resulted in increased attention being paid to projects and project management over the past decade. In the second half of the chapter, we introduced some basic tools that businesses can use when planning for and controlling projects. Both Gantt charts and network diagrams give managers a visual picture of how a project is going. Network diagrams have the added advantage of showing the precedence between activities, as well as the critical path(s). We wrapped up the chapter by showing how these concepts are embedded in inexpensive yet powerful software packages such as Microsoft Project. If you want to learn more about project management, we encourage you to take a look at the Web site for the Proj...

Analysis of Financial Statements

In the last chapter, we discussed the key financial statements; and in this one, we described how ratios are used to analyze the statements to identify weaknesses that need to be strengthened to maximize the stock price. Ratios are grouped into five categories:
Liquidity
Asset management
Debt management
Profitability
Market value.
The firm’s ratios are compared with averages for its industry and with the leading firms in the industry (benchmarking), and these comparisons are used to help formulate policies that will lead to improved future performance. Similarly, the firm’s own ratios can be analyzed over time to see if its financial situation is getting better or worse (trend analysis).
The single most important ratio over which management has control is the ROE—the other ratios are also important, but mainly because they affect the ROE. One tool used to show how ROE is determined is the DuPont equation: ROE = Profit margin × Total assets turnover × Equity multiplier. If the firm’s ROE is below the industry average and that of the benchmark companies, a DuPont analysis can help identify problem areas that should be strengthened. In later chapters, we consider specific actions that can be taken to improve ROE and thus a firm’s stock price. One closing note: Although ratio analysis is useful, it must be applied with care and good judgment. Actions taken to improve one ratio can have negative effects on some other ratio or ratios. For example, it might be possible to improve the ROE by using more debt, but the risk of the additional debt may lead to a decrease in the P/E ratio and thus in the firm’s stock price. Quantitative analysis such as rasio analysis can be useful, but thinking through the results is even more important.

 

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