Goal setting is
a process intended to increase efficiency and effectiveness by specifying the desired outcomes
toward which employees, departments, teams, and organizations should work. The goal-setting
model emphasizes the challenges provided for the individual: goal difficulty, goal
clarity, and self-efficacy. Setting difficult but clear and achievable goals
for individuals who believe that they have the ability to complete their tasks leads to
high performance. Four moderators—ability, goal commitment, feedback, and task
complexity—influence the strength of the relationship between challenging goals and
performance. If the individual has the ability, is committed to the goal, and is given
feedback on progress toward achievement of the goal—and if the task is complex—high
performance will result. All four moderators must be present to motivate an
employee to achieve goals. Four mediators direction, effort, persistence, and task
strategy—facilitate goal attainment. These four characteristics channel or focus the
employee’s motivational efforts. Performance, rewards, satisfaction, and consequences complete
the model.
Goal setting is a key mechanism for increasing job satisfaction and
performance because it permits employees to be self-motivated. Five
requirements must be in place for goal setting to have positive benefits for the employee
and organization: the employee’s knowledge and ability, the employee’s commitment to a
goal, feedback on the task, establishment of subgoals on complex tasks, and a
leader who removes obstacles that prevent employees from reaching their goals.
Reward programs represent a powerful means for motivating high
levels of individual and team performance. Reward programs, in particular, are designed
to enhance performance: informal rewards, profit sharing, skilled-based pay, and flexible
benefits. Informal rewards come about through interactions with
others—coworkers, superiors, and customers. Profit sharing gives
employees a portion of the department’s or organization’s
profits. Skilled-based pay programs compensate an employee according to the number and
level of job-related skills they have mastered. The value of these skills is determined
by the organization. Flexible benefit programs allow employees to choose the benefits
that are important to them.
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