This
chapter has illustrated the complex nature of employee engagement. It has
demonstrated the extent to which it is a
managed workplace approach designed to ensure that employees are
committed to their organisation’s goals and values,
motivated to contribute to organisational success, and at the same time able
to enhance their own sense of well-being. In broad terms,
it can be understood as cognitive, emotional and
physical role performance characterised by absorption, dedication and vigour,
and dependent upon the psychological conditions of
meaningfulness, safety and availability.
CIPD defined the drivers of employee engagement as having
opportunities to feed your views upwards, feeling
well-informed about what is happening in the organisation and believing that your
manager is committed to your organisation.
a) The IES concluded that the main driver of engagement is a sense
of feeling valued and involved. The main components of this
are said to be involvement in decision-making; freedom
to voice ideas (to which managers listen); feeling enabled to perform well;
having opportunities to develop the job; and feeling
that the organisation is concerned for employees’ health and well-being.
b) Macy and Schneider (2008) suggested that engagement has three
dimensions: intellectual engagement
– thinking hard about the job and how
to do it better; affective engagement –
feeling positively about doing a good job; and social engagement –
actively taking opportunities to discuss work-related
improvements with others at work.
The concept of engagement has been compared with other similar
constructs, such as employee motivation, employee
commitment, employee satisfaction and, more recently, concepts such as OCB. However,
supported by the work of researchers such as Meyer (1997), Buckingham
(1999), Wright and Cropanzano (2000), Harter et al. (2003),
Bakker (2009), Macey and Schneider (2009) and Avey et al. (2009), the
chapter concludes that engagement is something more,
something new and slightly different which transcends related concepts.
The concept of engagement has been compared with other similar
constructs such as employee motivation, employee
commitment, employee satisfaction and, more recently, concepts such as
OCB. However, supported by the work of researchers, such as Meyer
(1997), Buckingham (1999), Wright and Cropanzano (2000),
Harter et al. (2003), Bakker (2009), Macey and Schneider (2009) and Avey
et al. (2009), the chapter concludes that engagement is something more,
something new and slightly different which transcends related concepts.
The link between high levels of engagement and organisational
benefits has been cited by Harter et al. (2002)
as improved retention of talent, enhanced levels of customer satisfaction, improved
individual performance, higher team performance, greater business unit
productivity and profitability and increased enterprise-level
financial performance.
The chapter considered the strategies organisations adopt in
order to generate engagement. Four key aspects were
mentioned in detail: the need to create an appropriate culture; the importance
of open and transparent communication with the vital channel for upwards
communication by the employees being open and robust; the
need to ensure the integrity and competence of line
managers and their skills in managing employees and ensuring that their full
potential was being realised; and the need to create an appropriate working
environment in which employees had the resources they required in order to
undertake their roles effectively.
Engagement levels across the world vary, but the significant
conclusion is that the global workforce is not
engaged, at least not to the extent that employers want or need their employees
to be in order to drive results. The findings indicated that,
worldwide, over 24 per cent of employees were
disengaged, 62 per cent of employees were moderately
engaged and only 14 per cent of employees were considered
to be highly engaged. This has been termed the ‘engagement
gap’ and it is defined as the difference between the
discretionary effort that organisations need
for competitive advantage and organisations’ ability to elicit this effort from
a significant portion of the workforce.
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