Most of us work in
organisations that are hierarchical, vertical and functionally defined. The organisation
chart for the typical company resembles a pyramid and provides a clear view of
where everyone fits in relation to each other and will also normally reflect
reporting relationships. In essence, the conventional organisation structure is
little changed since the armies of the Roman Empire developed the precursor of
the pyramid organisation. The challenge to every business is to become a
responsive organisation in every sense of the word. The organisation must
respond to changes in the market with products and services that provide
innovative solutions to customers’ problems; it must respond to volatile demand
and it must be able to provide high levels of flexibility in delivery.
It will be clear
that one of the key ingredients of supply chain management excellence is a high
level of collaboration across the network.
Seven major business transformations: From supplier-centric to customer-centric, From push to pull, From inventory to information, From transactions to relationships, From ‘trucks and sheds’ to ‘end-to-end’
pipeline management, From
functions to processes, From
stand-alone competition to network rivalry.
“The idea of orchestration is
that there has to be a common agreed agenda driving the achievement of the supply chain
goals. This itself implies that there must be a supply chain strategy that
is subscribed to by the entities in the chain. By the very nature of things, the
orchestrator will probably be the most powerful member of the network, i.e. a Wal-Mart
or a Dell, but not necessarily. Innovative organisations can utilise their
superior supply chain capabilities to act as orchestrators”.
The idea of
orchestration is that there has to be a common agreed agenda driving the achievement
of the supply chain goals. This itself implies that there must be a supply
chain strategy that is subscribed to by the entities in the chain. By the very
nature of things, the orchestrator will probably be the most powerful member of
the network, i.e. a Wal-Mart or a Dell, but not necessarily. Innovative
organisations can utilise their superior supply chain capabilities to act as
orchestrators.
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