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MANAGING PROJECTS

Projects represent nonroutine business activities that often have long-term strategic ramifications for a firm. In this chapter, we examined how projects differ from routine business activities and discussed the major phases of projects. We noted how environmental changes have resulted in increased attention being paid to projects and project management over the past decade. In the second half of the chapter, we introduced some basic tools that businesses can use when planning for and controlling projects. Both Gantt charts and network diagrams give managers a visual picture of how a project is going. Network diagrams have the added advantage of showing the precedence between activities, as well as the critical path(s). We wrapped up the chapter by showing how these concepts are embedded in inexpensive yet powerful software packages such as Microsoft Project. If you want to learn more about project management, we encourage you to take a look at the Web site for the Proj...

Investments and International Operations

CONCEPTUAL
Debt securities reflect a creditor relationship and include investments in notes, bonds, and certificates of deposit. Equity securities reflect an owner relationship and include shares of stock issued by other companies. Short-term investments in securities are current assets that meet two criteria: (1) They are expected to be converted into cash within one year or the current operating cycle of the business, whichever is longer, and (2) they are readily convertible to cash, or marketable. All other investments in securities are long term. Long-term investments also include assets not used in operations and those held for special purposes, such as land for expansion. Investments in securities are classified into one of five groups: (1) trading securities, which are always short-term; (2) debt securities held-to-maturity; (3) debt and equity securities available-for-sale; (4) equity securities in which an investor has a significant influence over the investee; and (5) equity securities in which an investor has a controlling influence over the investee.
If an investor owns more than 50% of another company’s voting stock and controls the investee, the investor’s financial reports are prepared on a consolidated basis. These reports are prepared as if the company were organized as one entity.
A foreign exchange rate is the price of one currency stated in terms of another. An entity with transactions in a foreign currency when the exchange rate changes between the transaction dates and their settlement will experience exchange gains or losses. When a company makes a credit sale to a foreign customer and sales terms call for payment in a foreign currency, the company must translate the foreign currency into dollars to record the receivable. If the exchange rate changes before payment is received, exchange gains or losses are recognized in the year they occur. The same treatment is used when a company makes a credit purchase from a foreign supplier and is required to make payment in a foreign currency.
ANALYTICAL
Return on total assets has two components: profit margin and total asset turnover. A decline in one component must be met with an increase in another if return on assets is to be maintained. Component analysis is helpful in assessing company performance compared to that of competitors and its own past.
PROCEDURAL
Investments are initially recorded at cost, and any dividend or interest from these investments is recorded in the income statement. Investments classified as trading securities are reported at fair value. Unrealized gains and losses on trading securities are reported in income. When investments are sold, the difference between the net proceeds from the sale and the cost of the securities is recognized as a gain or loss.
Debt securities held-to-maturity are reported at cost when purchased. Interest revenue is recorded as it accrues. The cost of long-term held-to-maturity securities is adjusted for the amortization of any difference between cost and maturity value.
Debt and equity securities available-for-sale are recorded at cost when purchased. Available-for-sale securities are reported at their fair values on the balance sheet with unrealized gains or losses shown in the equity section. Gains and losses realized on the sale of these investments are reported in the income statement.
The equity method is used when an investor has a significant influence over an investee. This usually exists when an investor owns 20% or more of the investee’s voting stock but not more than 50%. The equity method means an investor records its share of investee earnings with a debit to the investment account and a credit to a revenue account. Dividends received reduce the investment account balance.
Guidance Answers to Decision Maker
Money Manager
If you have investments in fixed-rate bonds and notes when interest rates fall, the value of your investments increases. This is so because the bonds and notes you hold continue to pay the same (high) rate while the market is demanding a new lower interest rate. Your strategy is to continue holding your investments in bonds and notes, and, potentially, to increase these holdings through additional purchases.
Retailer
Your store’s return on assets is 11%, which is similar to the industry norm of 11.2%. However, disaggregation of return on assets reveals that your store’s profit margin of 4.4% is much higher than the norm of 3.5%, but your total asset turnover of 2.5 is much lower than the norm of 3.2. These results suggest that, as compared with competitors, you are less efficient in using assets. You need to focus on increasing sales or reducing assets. You might consider reducing prices to increase sales, provided such a strategy does not reduce your return on assets. For instance, you could reduce your profit margin to 4% to increase sales. If total asset turnover increases to more than 2.75 when profit margin is lowered to 4%, your overall return on assets is improved.
Entrepreneur
You are now less likely to buy Canadian milk products because it takes more U.S. money to buy a Canadian dollar (and milk). For instance, the purchase of milk from a Canadian dairy with a $1,000 (Canadian dollars) price would have cost the U.S. company $700 (U.S. dollars, computed as C$1,000 x US$0.70) before the rate change, and $800 (US dollars, computed as C$1,000 x US$0.80) after the rate change.

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