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MANAGING PROJECTS

Projects represent nonroutine business activities that often have long-term strategic ramifications for a firm. In this chapter, we examined how projects differ from routine business activities and discussed the major phases of projects. We noted how environmental changes have resulted in increased attention being paid to projects and project management over the past decade. In the second half of the chapter, we introduced some basic tools that businesses can use when planning for and controlling projects. Both Gantt charts and network diagrams give managers a visual picture of how a project is going. Network diagrams have the added advantage of showing the precedence between activities, as well as the critical path(s). We wrapped up the chapter by showing how these concepts are embedded in inexpensive yet powerful software packages such as Microsoft Project. If you want to learn more about project management, we encourage you to take a look at the Web site for the Proj...

Strategic Human Resource Management

This chapter has charted the development of SHRM, exploring the links between the strategic management literature and SHRM. It has examined the different approaches to SHRM identified in the literature, including the best-fit approach, the best-practice approach, the configurational approach and the resource-based view, in order to understand what makes HRM strategic.
A key claim of much SHRM literature is a significant contribution to a firm’s competitive advantage, whether it is through cost-reduction methods or more often added value through best-practice HR policies and practices. An understanding of the business context and particularly of the ‘strategy-making’ process is therefore considered central to developing an understanding of SHRM.
Whittington’s (1993 , 2001 ) typology was used to analyse the different approaches to ‘strategymaking’ experienced by organisations and to consider the impact this would have on our understanding of the development of SHRM. The influence of the classical, rational-planning approach on the strategic management literature and therefore SHRM literature was noted, with its inherent assumption that strategy-making is a rational, planned activity. This ignores some of the complexities and ‘messiness’ of the strategy-making process identified by Mintzberg and others. Other approaches that recognised the constituents of this ‘messiness’, namely the processual approach, the evolutionary approach and the systemic approach, were identified. These took account of changes and competing interests in both the external and internal business environments. Significantly for HRM, there is a recognition that it is not always appropriate to separate operational policies from higher-level strategic planning, as it is often operational policies and systems that provide the source of ‘tactical excellence’, and thus the traditional distinction between strategy and operations can become blurred.
The best-fit approach to SHRM explored the close relationship between strategic management and HRM by considering the influence and nature of vertical integration. Vertical integration, where leverage is gained through the close link of HR policies and practices to the business objectives and therefore the external context of the firm, is considered to be a key theme of SHRM. Best fit was therefore explored in relation to life cycle models and competitive advantage models, and the associated difficulties of matching generic business-type strategies to generic HRM strategies were considered, particularly in their inherent assumptions of a classical approach to the strategy-making process. The inflexibility of ‘tight’ fit models in a dynamic, changing environment was evaluated, and consideration was given to achieving both fit and flexibility through complementary SHRM systems.
The configurational approach identifies the value of having a set of HR practices that are both vertically integrated to the business strategy and horizontally integrated with each other, in order to gain maximum performance or synergistic benefits. This approach recognises the complexities of hybrid business strategies and the need for HRM to respond accordingly. In advocating unique patterns or configurations of multiple independent variables, they provide an answer to the linear, deterministic relationship advocated by the best-fit approach.
The resource-based view represents a paradigm shift in SHRM thinking by focusing on the internal resources of the firm as a key source of sustainable competitive advantage, rather than focusing on the relationship between the firm and the external business context. Human resources, as scarce, valuable, organisation-specific and difficult-to-imitate resources, therefore become key strategic assets.
The best-practice approach highlights the relationship between ‘sets’ of good HR practices and organisational performance, mostly defined in terms of employee commitment and satisfaction. These sets of best practice can take many forms. Some have advocated a universal set of practices that would enhance the performance of all organisations to which they were applied (Pfeffer, 1994, 1998), while others have focused on integrating the practices to the specific business context (high-performance work practices). A key element of best practice is horizontal integration and congruence between policies. Difficulties arise here, as bestpractice models vary significantly in their constitution and in their relationship to organisational performance, which makes generalisations from research and empirical data difficult.
In endeavouring to gain an understanding of the meaning of SHRM, it soon becomes apparent that a common theme of all approaches is enhanced organisational performance and viability, whether this be in a ‘hard’ sense, through cost-reduction and efficiency-driven practices, or through high-commitment and involvement-driven value added. This relationship is considered significant to understanding the context and meaning of SHRM. The need to conduct further empirical research, particularly in Europe, is identified (Stavrou and Brewster, 2005) and the lack of methodological rigour and the extensive use of single source respondents in current research studies evaluating the SHRM/performance link are noted (Wall and Wood, 2005).
It is also importance to note that there is a broader, political economy that shapes the behaviours structures and outcomes of business which is driven by increasing financialisation within the capitalist system (Thompson, 2011).

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