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MANAGING PROJECTS

Projects represent nonroutine business activities that often have long-term strategic ramifications for a firm. In this chapter, we examined how projects differ from routine business activities and discussed the major phases of projects. We noted how environmental changes have resulted in increased attention being paid to projects and project management over the past decade. In the second half of the chapter, we introduced some basic tools that businesses can use when planning for and controlling projects. Both Gantt charts and network diagrams give managers a visual picture of how a project is going. Network diagrams have the added advantage of showing the precedence between activities, as well as the critical path(s). We wrapped up the chapter by showing how these concepts are embedded in inexpensive yet powerful software packages such as Microsoft Project. If you want to learn more about project management, we encourage you to take a look at the Web site for the Proj...

The Macroeconomic Environment

Economic prosperity, as measured by GDP per person, varies substantially around the world.
Because every transaction has a buyer and a seller, the total expenditure in the economy must equal the total income in the economy.
Gross domestic product (GDP) measures an economy’s total expenditure on newly produced goods and services and the total income earned from the production of these goods and services. More precisely, GDP is the market value of all final goods and services produced within a country in a given period of time.
The standard of living in an economy depends on the economy’s ability to produce goods and services.
Government policies can try to influence the economy’s growth rate by encouraging saving and investment, encouraging investment from abroad, fostering education, maintaining property rights and political stability, allowing free trade, promoting the research and development of new technologies, and controlling population growth.
Nominal GDP uses current prices to value the economy’s production of goods and services. Real GDP uses constant base-year prices to value the economy’s production of goods and services. The GDP deflator – calculated from the ratio of nominal to real GDP – measures the level of prices in the economy.
The consumer prices index shows the changes in the prices of a basket of goods and services relative to the prices of the same basket in the base year. The index is used to measure the overall level of prices in the economy. The percentage change in the consumer prices index measures the inflation rate.
The consumer prices index is an imperfect measure of the cost of living for three reasons. First, it does not take into account consumers’ ability to substitute towards goods that become relatively cheaper over time. Secondly, it does not take into account increases in the purchasing power of money due to the introduction of new goods. Thirdly, it is distorted by unmeasured changes in the quality of goods and services. Because of these measurement problems, the CPI overstates true inflation.
The nominal interest rate is the interest rate usually reported; it is the rate at which the amount of money in a savings account increases over time. In contrast, the real interest rate takes into account changes in the value of money over time. The real interest rate equals the nominal interest rate minus the rate of inflation.
An economy’s saving can be used either to finance investment at home or to buy assets abroad. Thus, national saving equals domestic investment plus net capital outflow.
The unemployment rate is the percentage of those who would like to work who do not have jobs. The government calculates this statistic monthly based on a survey of thousands of households.
The unemployment rate is an imperfect measure of joblessness. Some people who call themselves unemployed may actually not want to work, and some people who would like to work have left the labour force after an unsuccessful search.
Net exports are the value of domestic goods and services sold abroad minus the value of foreign goods and services sold domestically. Net capital outflow is the acquisition of foreign assets by domestic residents minus the acquisition of domestic assets by foreigners. Because every international transaction involves an exchange of an asset for a good or service, an economy’s net capital outflow always equals its net exports.
The nominal exchange rate is the relative price of the currency of two countries, and the real exchange rate is the relative price of the goods and services of two countries. When the nominal exchange rate changes so that each unit of domestic currency buys more foreign currency, the domestic currency is said to appreciate or strengthen. When the nominal exchange rate changes so that each unit of domestic currency buys less foreign currency, the domestic currency is said to depreciate or weaken.
According to the theory of purchasing power parity, a unit of currency should be able to buy the same quantity of goods in all countries. This theory implies that the nominal exchange rate between the currencies of two countries should reflect the price levels in those countries. As a result, countries with relatively high inflation should have depreciating currencies, and countries with relatively low inflation should have appreciating currencies.

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