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MANAGING PROJECTS

Projects represent nonroutine business activities that often have long-term strategic ramifications for a firm. In this chapter, we examined how projects differ from routine business activities and discussed the major phases of projects. We noted how environmental changes have resulted in increased attention being paid to projects and project management over the past decade. In the second half of the chapter, we introduced some basic tools that businesses can use when planning for and controlling projects. Both Gantt charts and network diagrams give managers a visual picture of how a project is going. Network diagrams have the added advantage of showing the precedence between activities, as well as the critical path(s). We wrapped up the chapter by showing how these concepts are embedded in inexpensive yet powerful software packages such as Microsoft Project. If you want to learn more about project management, we encourage you to take a look at the Web site for the Proj...

The Business Environment

Business activity involves using factors of production and transforming them into products which are bought either by other businesses or final consumers.
Business activity has to take place within an environment which is both internal and external.
Businesses have some control over the internal environment but sometimes limited control over the external environment.
The external environment can be looked at through the PESTLE framework – political, economic, social, technological, legal and environmental.
Changes in the external environment can provide both opportunities and threats.
Businesses have a responsibility to a wide range of stakeholders who have some direct or indirect interest in the business.

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